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    Partnerships

    HSBC become title partner to Queen’s

    Rocket Sports was handed the task of taking to market the title naming rights to the LTA Championships at Queen’s Club in the same year the event would transition to hosting both a WTA 500 and ATP 500 tournaments in back to back weeks. This process included the structuring and valuation of the partnership rights, delivering a pro-active go-to-market process and overseeing a competitive tender process involving a number of potential partners. The HSBC Championships will undergo a comprehensive rebrand and refresh that will fully complement its new status as both a women’s and men’s tournament.

    Rocket Sports was handed the task of taking to market the title naming rights to the LTA Championships at Queen’s Club in the same year the event would transition to hosting both a WTA 500 and ATP 500 tournaments in back to back weeks. This process included the structuring and valuation of the partnership rights, delivering a pro-active go-to-market process and overseeing a competitive tender process involving a number of potential partners. The HSBC Championships will undergo a comprehensive rebrand and refresh that will fully complement its new status as both a women’s and men’s tournament.

    Consultancy

    AJ Bell Great Run Series

    AJ Bell appointed Rocket Sports to find the right sponsorship for the next evolution of the AJ Bell brand strategy. Laying out key KPIs, Rocket Sports established a robust and transparent evaluation framework before carefully selecting and managing the pitch process which ultimately ended up in the successful five-year title partnership with the Great Run Series.

    AJ Bell appointed Rocket Sports to find the right sponsorship for the next evolution of the AJ Bell brand strategy. Laying out key KPIs, Rocket Sports established a robust and transparent evaluation framework before carefully selecting and managing the pitch process which ultimately ended up in the successful five-year title partnership with the Great Run Series.