Contact us
Contact us
Rocket Sports
Tintagel House
92 Albert Embankment
Vauxhall SE1 7TY
info@rocketsports.co.uk
Rocket Sports was co-founded in January 2012 by Sir Elton John and Luke Lloyd-Davies, originally as an independent athlete management company supporting British Olympic athletes in the build-up to the London 2012 Games.
Today, Rocket Sports works with athletes, brands and rights holders to turn ambition into partnerships, scalable platforms and long-term value. Our work spans consultancy, sponsorship, brand activation, content and talent representation, with a clear focus on commercial outcomes.
Global brands trust Rocket Sports to shape and deliver sports marketing strategies, while rights holders rely on us to strengthen their commercial businesses and unlock sustainable revenue. Athletes are supported to build meaningful careers that extend beyond performance alone.
The idea was simple. Talent deserves great management, the right partners and space to thrive. Sport, like music, is at its best when creativity, ambition and care are properly supported. In recent years, Rocket Sports has evolved into a commercial sports and entertainment business, market leading sponsorships, advising rights holders on commercial strategy, launching premium podcasts and producing award-winning documentaries.
Meet The Team
After music, sport is the great love of my life. Over my decades as an artist, I’ve learnt the importance of good management and collaborating with the right partners. We set up Rocket Sports to do things differently and to put real passion into the sports world that I love so much.
Our services empower athletes, brands and rightsholders to navigate the commercial side of sport.
We provide best in class commercial resource to manage and improve sponsorship and marketing teams.
We build and manage effective partnerships between brands and rights holders, creating campaigns that excite and engage audiences.
End-to-end commercial representation for many exceptional names in sport.
We sit at the intersection of production, creative and commercial, to bring stories to life.