Our Work

A new documentary, Give Me the Ball!, captures Billie Jean King’s fight for equality and lasting impact on sport and society as it premieres at the Sundance Film Festival January 2026.

A landmark new partnership sees Novuna step into British Athletics as Title Partner of the GB & NI team and the sport’s biggest domestic events.

FAGE steps into British Tennis as Official Yoghurt Partner, supporting participation pathways and major events across the sport.

Infosys Joins British Tennis to Power Innovation at the HSBC Championships

Schweppes Joins British Tennis as Official Mixer of the Grass Court Season

Elite cyclist Emma Finucane joins the Everyone Active Sporting Champions programme to inspire young people across the UK.

HSBC steps into centre court as title sponsor of a redefined Championships at The Queen’s Club, ushering in a new era for British tennis.

A new partnership sees Butternut Box become the first dog food brand to sponsor British tennis, bringing health, happiness and fresh thinking to the sport.