HSBC become title partner to Queen’s

The LTA and HSBC have entered into a four-year partnership through until 2028 that will see the bank become the title sponsor of the HSBC Championships, an exciting new two-week proposition of world-class women’s and men’s tennis at The Queen’s Club, taking place from 7-22 June 2025.

The partnership comes following the announcement last year that 2025 will see the launch of a new calendar for the grass-court tennis season. The calendar includes The Queen’s Club hosting two consecutive weeks of world class tennis, as the LTA stages a women’s Tour-level event (WTA 500) in London for the first time in more than 50 years.

Rocket Sports was handed the task of taking to market this sponsorship proposition, including the structuring and valuation of the partnership rights, the pro-active go-to-market process and overseeing a very competitive tender process involving a number of potential partners. The HSBC Championships will undergo a comprehensive rebrand and refresh that will fully complement its new status as both a women’s and men’s tournament.