Rocket Sports shortlisted for Specialist Agency of the Year

In 2025, Rocket Sports delivered record sponsorship sales and expanded its headcount, reflecting sustained growth across the business.

A major highlight was the complete redesign of the LTA’s grass court commercial model. For the first time in over 50 years, the LTA’s ATP 500 and WTA 500 tournaments were unified under a single proposition, creating a more powerful and investable platform. Rocket Sports led the strategic development and go-to-market process, which led to HSBC becoming title partner and Infosys joining as a Premium Event Partner. The agency also expanded the LTA’s portfolio with partners including FAGE, Coca-Cola and Journey’s End, while restructuring the wider Grass Court Season with the launch of the Lexus Eastbourne Open, Lexus Nottingham Open, Lexus Birmingham Open and Lexus Ilkley Open.

In athletics, Rocket Sports developed an integrated commercial framework across UK Athletics, securing a long-term partnership with Novuna spanning the London Athletics Meet, the UK Indoor and Outdoor Championships and the GB and NI Athletics Team. The agency has also been retained to lead activation for the consumer finance brand, embedding the partnership strategically across the portfolio.

Beyond sponsorship strategy, Rocket Sports now represents 18 world-class athletes and talent, produced the landmark Billie Jean King documentary, and continues to scale Watts Occurring, one of the most successful cycling podcasts in the world.

Rocket Sports is a specialist agency focused on driving commercial success through creativity and sales execution, helping rights holders, brands and athletes unlock long-term growth.

“2025 has been our biggest year to date. We have rebuilt commercial models, grown our team and delivered partnerships that will shape sport for years to come. I am incredibly proud of what the Rocket Sports team has achieved.”
Ben Lampkin, CEO

Being shortlisted reflects not only strong results, but the momentum behind the next phase of Rocket Sports’ growth.