Novuna joins forces with Athletic Ventures

Rocket Sports is proud to announce a landmark sponsorship agreement between Novuna and Athletic Ventures, marking a transformative moment for the future of British athletics.

Novuna, one of the UK’s leading financial services brands, will become the Title Partner of the Novuna GB & NI athletics team and three of the sports flagship domestic events:

• Novuna London Athletics Meet
• Novuna UK Athletics Championships
• Novuna UK Athletics Indoor Championships

This multi-year partnership, Novuna’s first major investment into sport, is the most significant commercial agreement in UK athletics for over a decade. Rocket Sports is the sponsorship sales agency for Athletic Ventures advised Novuna throughout the process, providing strategic counsel, rights negotiation and brand integration planning.

In a historic first for the sport, Novuna will become the first commercial brand to appear on the official GB & NI team kit at World Athletics competitions, debuting at the World Athletics Championships in Tokyo later this summer. The visibility and reach of this partnership spanning live events, broadcast, digital, grassroots and elite engagement places Novuna at the heart of a growing national movement.

“Athletics in the UK is entering an exciting new era, and we’re proud to be part of that journey,” said Theresa Lindsay, Chief Marketing Officer at Novuna. “This partnership is about more than visibility. It’s about connecting with people through the raw energy and emotion of live sport.”

The first event under the partnership, the Novuna London Athletics Meet at London Stadium on 19 July has already sold out and is confirmed as the biggest one-day athletics meeting in the world.

As strategic advisors and commercial architects, Rocket Sports continues to work at the forefront of shaping the future of sport, building partnerships that deliver both commercial return and cultural impact.